We have come a long way from Excel Pivot Tables to Enterprise BI & Analytics tools to answer a hypothetically brief but practically error-prone question:

How do we source sufficient data with integrity, explore it thoroughly yet efficiently to extract maximal insights, and eventually prompt a decisive action to solve the business problem concisely, backed with confidence from domain context?

To solve this, we build and deliver interfaces, tools, systems, and workflows that are tailored to the specific project and user, oftentimes exceeding the status quo of existing infrastructure.